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No Limit Records is an American record company founded by Master P. The label's albums were distributed by Priority Records, Universal and Koch Records. The label included artists such as Snoop Dogg, Mystikal, Romeo Miller, C-Murder, Soulja Slim, Mercedes, Silkk the Shocker, Mia X, Mac, Magic, Fiend and Kane & Abel. Anthony Boswell, head of Bout It Bout It Management, served as the vice president of operations as well as head of management for the label.
In the late 1990s, No Limit Records enjoyed mainstream success with releases such as Master P's Ghetto D, T.R.U.'s Tru 2 da Game, and Snoop Dogg's Da Game Is to Be Sold, Not to Be Told. The was known for quickly producing lengthy albums consisting of up to twenty tracks, numerous guest appearances from labelmates, and packaging of its CDs in cardboard cases, along with garish Pen & Pixel-designed album covers.
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